
It started when I was getting in a workout at a hotel gym. The only heavier weights they had were Kettlebells. I wanted to do some bicep curls but couldn’t figure out a way to hold the kettlebell without either A) banging my forearm or B) fatiguing my fingers by holding it like a bowling ball. When I got back to my room I thought… “Surely they must have a kettlebell with a handle in the middle”. They did not. And thus BetterBell was born in 2017.
With other projects and aspects of life I was not able to fully focus on BetterBell until the end of 2020, long after the fitness equipment frenzy of COVID had emptied out all store shelves…. and skyrocketed obscure fitness brands into 7 figure companies. I contacted my original manufacturer and made sure that my supply chain (and price) was still intact. Check. So I built my website. With a website built I figured I could start selling a couple “here and there”… anything to get those 100+ units out of my garage.


On March 15, 2021 we posted our 3rd TikTok video. That 30 second clip grabbed over 4 MILLION views in 5 days. Within a month, an unaffiliated YouTube account had uploaded the TikTok video onto their account (Thank you Top Doge)…. that has 2.7 Million Views. Hey, I guess we were on to something.
We thank you for your support in taking us to this point.
-jamie